Marketing Techniques

Terms and Conditions for Marketing Techniques and Data Handling
Marttech Solutions

Effective Date: [24/02/2025]

Thank you for engaging with Marttech Solutions and utilising our marketing services. By interacting with our marketing content, including images, videos, and web design, you agree to the following terms and conditions. Please read them carefully.

1. Marketing Services

1.1 Scope of Services
Marttech Solutions provides a range of marketing services, including:

• Creation of digital content (images, videos, graphics)

• Custom web design and development

• Tailored marketing campaigns targeting specific customer segments

Our marketing services aim to increase brand visibility and engagement through the strategic use of visuals and digital content.

1.2 Marketing Channels
We employ various channels to deliver marketing content, such as:

• Social media platforms

• Video advertisements

1.3 Customisation of Marketing
Our marketing services are designed to be tailored to the preferences and needs of individual customers. We use insights derived from customer interactions and data to optimize the content and messaging delivered to each customer segment.

1.4 Content Ownership and Usage
Unless otherwise agreed upon, Marttech Solutions retains the ownership of the images, videos, and web design content created for marketing purposes. By engaging with our marketing materials, you grant us the right to use and share the content for promotional activities.

2. Customer Data Collection and Use for Marketing

2.1 Data Collection
To ensure that our marketing strategies are effective and relevant, we may collect the following types of data:

• Contact information (e.g., name, email address, phone number)

• Customer preferences (e.g., product interests, browsing behavior)

• Engagement history (e.g., responses to previous campaigns, click-through rates)

2.2 Data Usage
The data we collect will be used to:

• Create personalized marketing campaigns tailored to individual customer preferences

• Improve the effectiveness of our marketing strategies

• Optimize content delivery (e.g., selecting relevant images, videos, and messaging)

• Communicate relevant offers, updates, and promotions

• Measure campaign performance and customer engagement

2.3 Data Storage and Security
We prioritize the security of your personal data. All customer data is securely stored in our systems, utilizing encryption methods and secure storage practices. Access to customer data is restricted to authorized personnel who need the information to deliver personalized marketing campaigns.

2.4 Data Retention
Your data will be retained for as long as it is needed to provide targeted marketing services and comply with legal obligations. If you wish to delete or modify your personal data, you may contact us directly. We will retain your data as required by law or for the purpose of resolving any outstanding marketing activities.

2.5 Third-Party Data Sharing
We may work with third-party marketing partners (e.g., advertising platforms, analytics providers) to enhance the effectiveness of our campaigns. These third parties may have access to customer data, but they are bound by similar data protection obligations. We will not sell or share your data with third parties for their own marketing purposes without your consent.

3. Customer Obligations

3.1 Accurate Information
To help us tailor our marketing efforts to your needs, we ask that customers provide accurate and up-to-date information. Failure to provide accurate information may affect the relevance of the marketing content you receive.

3.2 Consent for Marketing Communications
By engaging with our marketing materials or providing us with your contact details, you consent to receiving marketing communications from Marttech Solutions. You may opt-out of receiving these communications at any time by following the unsubscribe instructions in emails or contacting us directly.

3.3 Opt-Out of Targeted Marketing
If you wish to opt-out of personalized marketing, you can request to stop receiving targeted campaigns based on your data. We will respect your request, though you may still receive general marketing information.

4. Limitation of Liability

4.1 No Guarantee of Effectiveness
While we strive to create effective and engaging marketing content, we do not guarantee the success or effectiveness of any particular campaign or marketing tactic.

4.2 Liability Limitations
Marttech Solutions shall not be held liable for any indirect, incidental, or consequential damages arising from marketing activities or the use of marketing content. Our liability will be limited to the total amount paid for the marketing services that gave rise to the claim.

5. Modifications to Terms and Conditions

We reserve the right to modify these terms and conditions at any time. Any updates will be posted on our website and will become effective immediately upon publication. It is your responsibility to review these terms periodically.

6. Contact Information

For any questions or concerns about these terms and conditions, or to opt-out of marketing communications, please contact us at:

• Email: [customerservice@marttechsolutions.co.uk]

• Website: [marttechsolutions.co.uk/contactus]

By engaging with our marketing services, you agree to these terms and conditions.